Institute for Tourism will participate at ITB Berlin in March and present the joint Global Report with UNWTO on The Transformative Power of Tourism: a paradigm shift towards a more responsible traveller – Thursday, 10 March, 11:00, Room M1 CityCube Berlin, Messe Berlin. This report explores the transformative value increasingly conferred to tourism. The notion of transformative tourism, or new tourism, refers to socially and environmentally conscientious tourists, who employ tourism as a transformative medium to re-invent themselves and promote sustainable practices that have a positive impact on local communities. This report aims at providing a better definition of the term, illustrated with real-life examples initiatives that best reflect the great potential of transformative tourism in contributing tourism development. These reports set the ground for further discussion and serve as a significant contribution to further understand and promote good practices in responsible tourism.
You can register here: http://affiliatemembers.unwto.org/webform/presentation-global-report-transformative-power-tourism%20eading Travel Trade Show, ITB Berlin is the foremost business platform for global touristic offers. With its unique diversity, ITB Berlin covers the entire value-added chain of touristic offers. Orientation is provided by the geographical organization of the 180+ participating countries and regions.
For more information on UNWTO events at ITB, please visit the calendar: http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/2_itb2016_preliminary_programme_web14_eng.pdf