TRANS-TOURISM project is organised through 14 activities directly linked with the seven specific objectives and follows the classical three step approach – literature review, primary research and conclusion with research and practical implications.
It will start with the in-depth literature review which will constitute a solid analytical framework through which data collected will be processed and analysed. We will identify theoretical and empirical evidence on the relationship between the key constructs –change theory, transformational change theory, attitudes, values and behavior (change), peace – and explore it in the context of tourism.
The second phase will involve data collection combining desk and primary data collection. The desk-research will involve identification and inventory of transformative travel providers in Croatia and Europe through the search of www and published sources with two-fold aims: to map out the main features of their product/service to create a data-set for a subsequent research activities. A content analysis of major national media will also be used to unearth dominant themes in the portrayal of tourism.
The primary data collection will involve:
Triangulation, therefore, will be used as a mechanism for ensuring validity and credibility of research. Research question addressed from a number of angles will ensure inclusion of different perspectives. Triangulation will take place in terms of contrasting responses of different groups and in terms of using different data sources and data collection methods.
In the last stage of this project, synthesis of the results and their comparison with the assumptions will lead to theoretical models built on recurring patterns in experiencing, organising and managing transformative experiences which may vary across different elements. The practical implication of this work will be reflected in development of practical policy and industry proposal to mainstream models of transformative tourism in order to foster activities which can facilitate social transformation through tourism.